Biking

Every ride tells a tale – whether it’s a bold adventure, a quiet escape, or a journey of transformation. Our new storytelling series celebrates the diverse and deeply personal stories that unfold on two wheels. This time we are heading to Sierra Leone.

Thule has been part of the bike community for decades

Since the 1990s, Thule has been a trusted partner to the biking community, from transforming bike transportation to sponsoring iconic events like Crankworx. But why is biking so central to us?

At Thule, our mission has always been to connect people to the outdoors. Biking offers freedom, fresh air, and adventure—whether it’s a daily commute or a mountain trail. As cities embrace bike-friendly infrastructure, the possibilities are endless. With Thule products like the Epos bike rack and Roundtrip travel case, we make it easier to take your bike anywhere, inspiring journeys near and far.

Biking is also about adrenaline and creativity, as seen in riders like Emil Johansson, who redefines limits at events like Crankworx. This global festival celebrates biking’s spirit, uniting fans and athletes in a shared passion for the sport.

But most importantly, biking is about the people. From grassroots activists like Eliot Jackson and Mylo Fowler to families creating lasting memories, biking connects us across cultures and generations.

At Thule, we believe biking is more than a sport—it’s a way of life. Urban and wild, thrilling and meaningful, biking embodies everything we stand for.

This is why we ride.