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Last revised, July 22, 2020

Cookie Policy

This cookie statement explains how Thule AB and its subsidiaries ("we", "us", and "ours") use cookies and similar technologies to recognize you when you visit our Thule AB websites ("Websites") and any websites, branded pages on third-party platforms (such as Facebook or YouTube) and applications accessed or used through such websites or third-party platforms.

It explains what these technologies are and why we use them, as well as your rights to control our use of them. Please note that we use the term "cookies" in this Cookie Statement to refer to website cookies and to similar technologies that may collect information automatically when you visit the Website (such as pixel tags, web beacons, device IDs and similar technologies).


What are cookies and how long do they last?
A cookie is a small text file that contain information about your visit to our website.

There are different types of cookies:

  • Session cookies

Webpages have no memory and session cookies help the webpage to remember your actions while you are on the website. This means that you will not be asked the same question twice, such as “What language do you prefer”.

Session cookies are temporary. They are only in use while you are on the website and expire as soon as you leave. You can control session cookies through the settings feature of your browser.


  • Persistent (first-party) cookies

These cookies are also known as first-party cookies. They are permanent and are used to track your online preferences.

The first time you visit our website, you will use the default setting. If you personalize the website to fit your preferences, persistent cookies will remember and implement those preferences the next time you visit the website. Examples of when permanent cookies are used are to store your login information, language selection, menu preferences, and more.

The permanent cookies are stored on your hard drive until you remove them, or they expire.

You can adjust and remove persistent cookies in your cookie folder on your computer.


  • Third-party cookies

These cookies are used to collect information for advertising and tailored content as well as web statistics and come from our partners in connection with you browsing the website.

An example can be that you see ads on products you have clicked or done searches on.

Third-party cookies are stored on your hard drive by a website from a domain other than this website, e.g. Facebook.

You can yourself adjust third-party cookies through the settings feature of your browser and/or on your computer.


Why we use cookies

With the help of cookies (and other technologies), we can understand and recognize your preferences based on your previous or current website visit. This to help us improve your user experience when visiting our website. We collect information such as compiled aggregated data about our website traffic, or to help us remember and process the items in your shopping cart. Below you can find what types of cookies we use and how we use the data collected.


  • Necessary cookies

These cookies are necessary for this website to function and cannot be turned off. They are used exclusively by us (first-party cookies) meaning that all information stored in the cookie is returned to this website. They are normally using a function on the website where an answer is needed, such as setting cookies, logging in, or to fill out a form. Strictly necessary cookies guarantee functions that without you cannot use our website as intended.


  • Performance cookies

These cookies are collecting aggregated and anonymous information about how our website is used, and how we can improve our content and functionality for you to get an improved user experience

Under marketing cookies, you then decide whether we can use this data. If you do not allow us to set these cookies, we are not aware of when you visit our website.


  • Functional cookies

These cookies are used for improved usability and personal settings. They are used by us and services on our website and cannot be tracked by other websites. If you do not allow these cookies, parts of the website’s functionality can stop working.


  • Marketing cookies

These cookies collect information on the activities and the interest you have on our website to give you relevant offers on other channels. The information can be used for customer segmentation for advertising and online ads to advertise relevant products for you. If you do not allow marketing cookies, then we will not conduct targeted advertising online. If you have given us consent on performance cookies, we will store that data but we will not use it for marketing purposes unless you give consent here.


What types of cookies do we use


For what do you use marketing cookies on your website?
Marketing cookies are used to give you the best experience of Thule on our website, or when you leave our website. We collaborate with other companies to support us in our marketing. This means that these companies can place a cookie for us to inspire you in other channels.

Third-party cookies from our marketing partners
Read more on their website to see how they work with advertising.

Google Campaign manager Doubleclick (https://policies.google.com/privacy?hl=en)

Facebook (https://www.facebook.com/about/privacy/)

Google (https://policies.google.com/technologies/ads?hl=se)

Adsense (https://policies.google.com/technologies/ads?hl=se)

Youtube (https://support.google.com/youtube/answer/7671399?p=privacy_guidelines&hl=en&visit_id=637308436587855680-1469456230&rd=1)

Ascent (https://www.ascent360.com/privacy-policy)

Avant (https://www.avantlink.com/privacy-policy/)

Locally (https://www.locally.com/privacy)

addThis (https://datacloudoptout.oracle.com/ )

Google Maps (https://policies.google.com/technologies/ads?hl=se)

Flowbox (https://getflowbox.com/privacy/)


What is the difference between cookies and other technologies such as web beacons? What are they used for?

Cookies are not the only way to recognize or track visitors on a website. Web beacons (sometimes called “tracking pixels” or “clear gifs”) are other technologies that can be used for the same purpose. We sometimes use these technologies to help us understand what content you find interesting on our website and to measure the success of various marketing campaigns.


Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our website. The information collected through this process does not enable us or them to identify your name, contact details, or other personal identifying details unless you choose to provide these.


What actions can I take if I no longer want you to save my “cookies”?

You can always change your browser settings or device settings for the use and scope of cookies. In your settings, you can block all cookies, but you can also choose to only accept first-party cookies or choose to delete cookies when you close your browser. However, blocking cookies might affect the site functionality.

There are various services to use to opt out of behavioral tracking that you can use:

US: https://optout.aboutads.info/?c=2&lang=EN or https://optout.networkadvertising.org/?c=1

EU: https://www.youronlinechoices.com/uk/your-ad-choices

You can also adjust your cookie settings on our website for future reference.


How often do you update this cookie policy?

We may update this Cookie Statement from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please, therefore, re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.


Where can I get more information?

If you have any questions about our use of cookies or other technologies, please email us at privacy@thule.com