Stories that inspire us

A group of people standing on a runway in front of a large screen displaying snowy mountain scenery, surrounded by an applauding audience.
Our Ambassadors

THEX: Shaping the future of outdoor design 2026

5 min
Black and white portrait of Mylo Fowler
Biking

Meet Mylo Fowler: Photographer, MTB pro, Navajo Organizer

3 min
Xavier De Le Rue jumping off a mountain on a snowboard
Skiing & snowboarding

Xavier De Le Rue and Sam Anthamatten Want to Save the Mountains

2 min
A person carries a standing child on their shoulder while walking down a countryside path.
Active with kids

Fostering an active future with Felix Neureuther

3 min
Kasete Skeen stands in the snow with skis on his shoulder and a car with a Thule rooftop box on its roof behind him.
Skiing & snowboarding

Kasete Skeen takes Tonga to the Winter Olympics

3 min
Garrett McNamara surfing inside a barrel.
Watersports

Garrett McNamara befriends the sea monsters

3 min
A person riding a bike down a hill in a wild green nature landscape.
Biking

Why we ride: The story of Thule and biking

6 min
Fredrik Steen stands beside his german shepherd while holding a Thule backpack.
Active with dogs

Meet Fredrik Steen, Sweden’s favorite dog coach

3 min
Caroline Hjelt and Aino Jaw of Icona Pop walking in a park with a Thule Urban Glide 3 jogging stroller each.
Biking

Icona Pop x Thule: What makes an Icon?

6 min
Black and white portrait of Eliot Jackson laughing.
Biking

Eliot Jackson is paving new pathways in cycling

3 min
A white car with 2 people on the roof smiling
Our Ambassadors

The best in Urban x Outdoor design 2024

6 min
A woman biking fast on a mountainbike and a dog running beside her.
Biking

Hannah Barnes’ most epic bike adventure

3 min
Henrik Eriksson, Thule Global Director of Design, walks through an office hallway.
Biking

The art of designing a Thule child bike seat

6 min
Martin Söderström does a bike trick in the air at a bike park with dirt jumps.
Biking

Martin Söderström’s favorite place to ride

3 min
Two skiers with Thule backpacks and skis strapped to their backs walk through the snow.
Skiing & snowboarding

Meet the skiers shining a light on sustainable skiing

5 min
A zoomed out image of people in 4 red kayaks waving to people on the shore.
Watersports

Pedro Oliva rates his top kayak adventures

5 min
A person in a kayak goes over the edge and starts to descend on a large waterfall.
Watersports

Pedro Oliva – The Waterfalls project

3 min
Apa Sherpa smiles and has his hands up while surrounded by smiling children and villagers.
Our Ambassadors

Apa Sherpa Foundation – without education we have no choice

3 min
Maria Kuzma and Pedro Oliva stand on the platform of a multi-colored building while looking out and smiling.
Our Ambassadors

The RECYCLE + BUILD Project

4 min