At the start of July, Thule Group proudly acquired the German company Reacha (good goods tegernsee GmbH), marking an exciting new chapter for both brands. Reacha brings a line of innovative bike trailers that empower people to explore sustainably—whether cycling to the beach with water sports gear or navigating the city for grocery shopping.
Reacha operations are based in Germany, with most sales currently in Europe through direct-to-consumer channels. As cargo bike trailers continue to gain popularity, this collaboration allows Thule to expand into an attractive and growing market segment. The Reacha products will soon be integrated into the Thule product portfolio and distributed through our global network, reaching even more outdoor enthusiasts.
