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My Outdoor Home

Step into the world of outdoor adventure with My Outdoor Home, a unique interactive series where every campsite tells a story. Each setup reflects the lifestyle of a Thule ambassador — but can you guess who it belongs to?

Read how you enter the competition here and make sure to sign up to our newsletter for the latest episode and other inspiring content.

Episode 3: The vanlife explorer

Who's outdoor home do you think it is?

A portrait photo of snowboarder and Thule ambassador Xavier de le Rue standing in front of a house wearing a hat, ski goggles and a bright green ski jacket.
Xavier de le Rue
Big mouintain snowboarder and three-time Freeride World Tour champion.

Xavier not only shares his passion for freeriding with his wife Beanie, but the whole family enjoys the outdoor life and truly embodies the Thule spirit.
@xavierdelerue
An image of Thule ambassadors Tomomi and Mai Nishikubo walking together in a forest in Japan.
Tomomi & Mai
Mountain bike ninja and trail running mom.

Tomomi is not just successful in trails riding, his narrative-led street trial videos capture the fun of riding – inspiring a new generation of riders, especially in Japan. Mai loves skiing, trail running, health, fitness.
@tomomi_nishikubo
@maidon513
A portrait photo of  of snowboarder and Thule ambassador Anders Backe. He is wearing a hat, ski goggles and a purple ski jacket.
Anders Backe
Freeskiing moviestar and dad.

Anders Backe brings the passion, love and sprinkle of playfullness that all adventures need. When he isn’t freeskiing you’ll find him mountain biking – truly living the Thule lifestyle in all seasons.
@andersbacke
A portrait photo of snowboarder, architect and Thule Ambassador Maria Kuzma in front of a wodden wall. She is wearing a white sweater.
Maria Kuzma
As a climate-conscious architect and freeride snowboarder.

Maria represents what we are passionate about at Thule: sustainability and the freedom to combine an active life with your profession.
@mariakuzma
A portrait photo of architect and Thule Ambassador Bruno Jakobsen in an urban setting. He is dressed in black clothes.
Bruno Jakobsen
Award winning architect inspired by nature and dad.

At Thule, our designers are constantly inspired by the great outdoors we love to explore. That’s why Bruno’s nature-inspired architecture and interior design really resonates with us.
@thenordicbarnhouseproject
A photo of Thule ambassador Markus Sämmer
Markus Sämmer
Outdoor chef and alpine soul.
 
Markus blends his love for nature with a passion for good food, turning every mountain adventure into a culinary experience. From vanlife cooking to alpine expeditions, his ethos is simple: eat well, live wild. His journey inspires a deeper connection to the outdoors through mindful meals and meaningful moments.
@thegreatoutdoorsbook

How to enter the competition

  1. Visit our Thule Instagram account to participate
  2. Guess who lives in this outdoor home in the comments under each episodes
  3. Follow that ambassador, @thule and @adventurelifebythule on Instagram
  4. Share the post in your Stories for an extra chance to win!
    #MyOutdoorHome #BringYourLife

Prize

A vanlife travel gear set-up for the family!

  • Thule Chasm 40L duffel bag
  • Thule Chasm 70L duffel bag
  • Thule Chasm 90L duffel bag
  • Thule Chasm small gear cube 3L
  • Thule Chasm medium gear cube 3L
  • Thule Chasm large gear cube
  • Thule Chariot Sport 2 double

Winner will be contacted via DM on Instagram

Want to know which awning fits your vehicle?

See our solutions for different vehicles here.

A man sets up a canopy next to his camper van on a remote mountain trail, while a black dog rests on the path nearby and alpine meadows stretch into the distance.
A man cooks over a campfire beside a parked camper van in a quiet alpine valley, with smoke rising gently and a dog lying nearby on the dirt path.
A close-up of a camper van kitchen setup, with vegetables, a fire pit, and cooking gear arranged in the foreground of a peaceful mountain landscape.


Episode 4: Coming July 1st

A modern SUV with Thule Outset, a towbar-mounted car tent behind it is parked in a forest clearing. A man sits inside the tent, adjusting the setup. Nearby, a woman and a child sit by a cozy campfire under a tarp, strung with warm glowing lights.

Episode 1: The Adventurer

Episode 1 reveal: The Adventurer

Prize

Thule Foothill rooftop tent

Winner will be contacted via DM on Instagram
A white SUV with a Thule rooftop cargo box and a towbar-mounted cargo carrier is parked on a snowy roadside with a mountain landscape in the background.
A person holds a travel mug inside a rooftop tent, looking out at a scenic snow-covered lake.
A white SUV with a Thule rooftop tent, towbar-mounted cargo carrier and ski racks on the roof.

Episode 2: The adventure family

Episode 2 reveal: The Adventure family

Prize

Thule Approach rooftop tent

Winner has been contacted via DM on Instagram

Interior view from a Thule Approach rooftop tent, showing cozy sleeping bags and scenic mountains in the distance.
Close-up of two Thule Chasm bags resting on the grass, with a reusable water bottle placed on top.
Person grilling sausages and skewers on a portable barbecue, enjoying an outdoor meal in the grass.