Thule welcomes Reacha to the family!

At the start of July, Thule Group proudly acquired the German company Reacha (good goods tegernsee GmbH), marking an exciting new chapter for both brands. Reacha brings a line of innovative bike trailers that empower people to explore sustainably—whether cycling to the beach with water sports gear or navigating the city for grocery shopping.

Reacha operations are based in Germany, with most sales currently in Europe through direct-to-consumer channels. As cargo bike trailers continue to gain popularity, this collaboration allows Thule to expand into an attractive and growing market segment. The Reacha products will soon be integrated into the Thule product portfolio and distributed through our global network, reaching even more outdoor enthusiasts.

A cyclist riding on a forest road with a Reacha Sport bike trailer carrying a red kayak, highlighting its stability on outdoor terrain.

A trailer for both hand and bike use

The Reacha bike trailers are designed with versatility at their core. They function equally well as hand carts and bicycle trailers, making them perfect for everything from city errands to beach trips. The smart frame and drawbar design allow for comfortable manual pulling, even over longer distances. With the Bike Connector, users can seamlessly transform their hand cart into a bike trailer in seconds—no tools required.

A man pulling a Reacha City bike trailer in snowy conditions, carrying a snowboard in a winter village setting.

Modular design for endless possibilities

What sets Reacha apart is its modular construction. Thanks to intuitive snap locks, each trailer can be quickly adapted to fit different needs. Switch to a different drawbar, adjust the loading area, or expand your setup—all without tools. This flexibility ensures that every Reacha can grow with its user, providing solutions for a variety of activities and adventures.

Top-down view of a Reacha Sport bike trailer parked on rocky terrain near water, loaded with paddleboards and surfboards.

Made in Germany with a commitment to quality

Reacha is proud of its European roots, with 85% of its components produced in Europe. Assembly, quality control, and shipping are all handled at the company’s base in Tegernsee, Germany, ensuring high standards and attention to detail. This local approach not only delivers exceptional quality but also aligns with the Thule commitment to sustainability and innovation.

About Reacha: a modular, sustainable innovation

At Thule, we believe in helping people bring what they care about most wherever life takes them. The innovative bike trailers from Reacha perfectly complement our mission by making sustainable, active lifestyles even more accessible. We are excited to combine our expertise with the ingenuity of Reacha, offering new solutions for adventures both big and small.

Two men posing in a studio with a Reacha Sport Beach bike trailer attached to a bicycle, carrying surfboards and outdoor gear.

Innovative by design

The modular, adjustable design opens the door to endless possibilities. As new components are developed, the trailers evolve to meet the changing needs of their users. Tool-free assembly and adaptable dimensions make Reacha a flexible solution for daily life and outdoor adventures alike.

A man standing in a studio holding a folded Reacha Sport bike trailer, showcasing its lightweight and compact design.

Creative sustainability

The first Reacha prototype was born from a creative reuse of old components, built with windsurf booms, wooden slats, and discarded bike wheels. This legacy of repurposing materials remains central to our story, inspiring us to help users reduce waste and find new ways to extend the life of existing gear.

A woman standing in a studio with a Reacha City bike trailer attached to her bicycle, carrying groceries and other items.

Efficiency with a purpose

A minimalist design reduces material use while ensuring durability and versatility. Countless hours of engineering, prototyping, and rigorous testing have optimized every detail. With 85% of components sourced from Europe, we minimize transport emissions while maintaining high environmental and ethical standards.