IRL product testing by Thule Crew

In addition to a solid test program of all new products at the Thule Test Center™, Thule gets help with real life testing from the global team of ambassadors, Thule Crew. During the hardest conditions, some of the best experts in their sports provide feedback and advice when testing and evaluating prototypes.

This is when we brought snowboard freeriding world champion, Aline Bock, film producer Malcolm Sangster from Sherpas Cinema, MTB downhill freerider Chris Van Dine and snowboarder Flo Orley to the Italian Alps to try out our new ski and snowboard backpacks. It was cold. Very cold. And very windy.

They tested the comfort, fit and flexibility of the backpacks to the maximum when skiing and riding their snowboards during truly harsh conditions. These boys and girls have been in their industries for long and are our extended arm in the field of expertise. Their knowledge, feedback, and input are important factors in our constant development.