Seymour, CT, April 15, 2011 – Thule is pleased to announce that its 60 Liter Rolling Upright Bag with Detachable Race Pack has won the prestigious Gear of the Year award for bags by Outside Magazine. The 16th annual awards selected products that were the most innovative, most durable and most stylish available on the market.
"The TCRU-2 60-Liter Upright is an impressive debut," says Outside Magazine Buyer's Guide editor Sam Moulton. "It was the little things that won us over. Like the crushproof and removable gadget compartment. And how well the detachable daypack carried. But, in the end, we were most impressed with how sleek and indestructible it is." Sam Moulton continues.
Thule Travel Gear continues to get media attention. The Outside Magazine award complements the first place award in the prestigious Product Innovation Award at the 2011 Travel Goods Show in Chicago in early March this year.
The Thule Crossover Collection contains 13 unique pieces designed for the active traveler. Most pieces in the line feature a crush-proof Safe Zone™ that provides an extra level of protection for fragile items such as goggles, sunglasses, phones and cameras.
”This great honor is a testament to our global product development team and process. We take the time to fully understand the consumer’s needs and the market. This attention to detail produces world-class products that are trusted by consumers everywhere,” remarked Karl Wiedemann, Thule’s Channel Marketing and Communications Manager.
Thule’s complete line of travel gear can be found at retailers nationwide and at www.thule.com.
For further information, please contact:
Karl Wiedemann
Channel Marketing and Communications Manager, Thule Inc.
Phone: +1 203-881-4833
E-mail: Karl.Wiedemann@thule.com
About Thule
The Thule brand was established in Sweden in 1942. Thule is a premium brand used globally. Under the motto Bring your life Thule is offering a wide assortment of simplifying the transportation of your gear and equipment in a secure, safe and stylish way. Roof racks, bike and water sport carriers, roof boxes), accessories for recreational vehicles, trailers for active life (horses, boats, etc), snow chains and luggage are some examples of what Thule is offering.
Thule is the largest brand in the Thule Group
Find out more at www.thule.com.